WWE Superstar Triple H celebrated Mattel’s first line of WWE action figures at a special event at New York Toy Fair today. President of Mattel Brands Neil Friedman and WWE COO Donna Goldsmith were also on hand to talk about the partnership between the two entertainment companies.
President of Mattel Brands Neil Friedman and WWE COO Donna Goldsmith spoke about the innovation behind the new FlexForce toys for kids and the renowned design behind the most detailed line of WWE figures ever assembled for the collector community. WWE Superstar and 13-time World Champion Triple H, best known for his “Pedigree” finishing move, showcased his FlexForce action figure.
Mattel and WWE joined forces to launch the most comprehensive portfolio of WWE action figures and accessories, which hit shelves nationwide in January 2010. The line includes the FlexForce action figures for young fans and the Elite and Entrance Great figures for the avid collectors. Other products designed specifically for kids include Superstar Rings, Championship Belts, Ring Action Megaphone and motion-activated Tough Talkers that deliver WWE Superstar catch phrases and striking sounds. Basic figure single packs will be released every month, while two-packs and Elite figures will roll out every other month.
To shop for action figures and accessories from the Mattel WWE brand, visit here.