USA Network has launched Characters Unite, a new multimedia campaign aimed at combating intolerance and promoting acceptance.
The launch was on Martin Luther King Day.
An on-air and online campaign will urge individuals to sign an online pledge for unity and mutual respect. Those who pledge will be able to see their names featured on future Characters Unite promos during USA programming and on a rolling ticker online.
Characters Unite has assembled a powerful coalition of committed non-profit organizations to serve as its advisory board, including AAPD (American Association of People with Disabilities), ADC (American-Arab Anti-Discrimination Committee), ADL (Anti-Defamation League), Amnesty International USA, the Asian American Justice Center, GLAAD (Gay and Lesbian Alliance Against Defamation), the NCLR (National Council of La Raza), LCCR (Leadership Conference on Civil Rights) and Southern Poverty Law Center. Coalition partners will play a critical advisory role in shaping the Characters Unite agenda, while the pro-social change initiative will actively support the related efforts of these organizations.
Check out this promo:
To sign the Characters Unite pledge just go to http://charactersunite.com!
thats sounds cool