Tempestt Patterson
World Wrestling Entertainment and Kmart have announced that they are collaborating again! This time on an exclusive, multiplatform marketing promotion called “Royal Riches”. “Royal Riches” supports WWE’s first pay-per-view event of 2010, Royal Rumble. Royal Rumble is taking place Sunday, Jan. 31 at the Philips Arena in Atlanta, Ga., marking the kick off to the “Road to WrestleMania® XXVI.”
From Jan. 10 through Jan. 31, all Kmart stores will feature product boutiques showcasing WWE licensed merchandise including men’s and boys’ apparel, footwear, bedding, DVDs, and video games. Additionally, Kmart will debut Mattel’s new line of WWE action figures and accessories. Consumers who purchase $35 or more of WWE merchandise at Kmart will receive $10 off their Royal Rumble pay-per-view order. Consumers also have the opportunity to win other promotional offers through the duration of the program including further discounts on WWE merchandise, and an opportunity to win a trip for two to WrestleMania XXVI on March 28 at University of Phoenix Stadium in Glendale, Ariz.
Kmart will feature select WWE merchandise available for purchase online at www.kmart.com/wwe, as well as a dedicated WWE section in its weekly circular. The microsite will feature live chats with WWE Superstars on Monday, Jan. 11 and Monday, Jan. 18 giving fans the chance to communicate directly with their favorite WWE Superstars. WWE will support the promotion through WWE Superstar and Diva meet and greets at select Kmart stores, as well as in-store radio and in-store TV broadcasts. In addition “Royal Riches” will be promoted in WWE Magazine, live events and online.
Kmart and WWE will conduct in-store appearances and autograph sessions with WWE Superstars including:
Jan. 10 (Minneapolis): Ted DiBiase – 3 to 5 p.m. at 14230 Burnhaven Dr., Burnsville, Minn.
Jan. 16 (Birmingham): Ted DiBiase – 1 to 3 p.m. at 5980 Chalkville Mountain, Birmingham, Ala.
Jan. 23 (Chicago): Rey Mysterio – 1 to 3 p.m. at 3443 W. Addison, Chicago, Ill.
Jan. 26 (Columbus): Ted DiBiase – 6 to 8 p.m. at 5005 Olentagy River Rd., Columbus, Ohio
